Audi – Return to Snake River Canyon

38 years ago Evel Knievel attempts to jump the Snake River Canyon in his custom built X-2 Skycycle. Audi Returns to Snake River Canyon and created viral video to promote their new performance model RS5.

In the video a group of Audi engineers has created a platform in Snake River Canyon and a cherry red RS5 has driven by an anonymous driver towards the ramp. He takes off, we see the RS5 in the sky and the video cuts out.

Snake River Canyon is home to the one of the greatest daredevil sites of all time, made popular 38 years ago this week when Evel Knievel attempted his famed jump across the gorge. To bring back speed and fearlessness to Snake River Canyon, Audi is returning to the site with the RS 5, a sportscar that thrives on unbridled adrenaline.

Audi - Return to Snake River Canyon - Evel Knievel

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon - Evel Knievel Rocket

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon Evel Knievel

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon - RS 5

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon - RS 5 Area

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon Audi

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon Audi Driver

Audi – Return to Snake River Canyon | Adsector

Audi - Return to Snake River Canyon - RS 5 Flying

Audi – Return to Snake River Canyon | Adsector

CREDITS
Spot Title: “Return to Snake River Canyon”
Client/Production: Audi of America/Bandito Bros
Agency: Mediacom USA
Managing PArtner, Branded: Adam Pincus
Senior Director: Geoffrey Campbell
Coordinating Producer: Lindsay Washick & Abigail Staples
Client: Audi of America
Manager, Media/Brand Innovation: Benny Lawrence
Production Company: Bandito Brothers
Director: Loni Peristere
Executive Producer: Suzanne Hargrove
Producer: Karen RohrBacher
Directer of Photography: Larry Fong
Visual Effects Company: Zoic Studios
Executive Creative Director/Co Founder: Chris Jones
Executive Producer: Eric McCasline
Producer: Jennie Burnett
VFX Supervisor: Simon Mowbray
Lead Flame: Simon Mowbray
3D Supervisor: Andy Wilkoff & Dave Funsten
Editorial Company: Zoic Studios
Editor: Dmitri Gueer
Producer: Jennie Burnett
Asst Editors: Alison Veneto-Grady & An Dang
Sound Supervision: Charles Deenen & Tim Gedemer
Music Company: Squeak E Clean

One Response to “Audi – Return to Snake River Canyon”

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February 13, 2013

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